Leading the brand identity and environmental design for Ballarat Surgicentre, developing a cohesive visual system across the facility from exterior identification through to internal wayfinding.

The project included refinement of the existing identity, colour and typography, followed by the development of external signage, reception branding, directional signage, privacy graphics, room identification and patient-facing communications.

The visual language was translated across multiple materials and architectural applications to create a consistent experience throughout the centre, balancing the clinical requirements of a healthcare environment with a contemporary, approachable identity.