They say you can’t judge a book by its cover, but you can judge a brand by its font.

Timeless and versatile, the Helvetica font family remains a go-to choice for bold, impactful advertising across mediums and scales.

This generational san-serif staple has effortlessly withstood the test of time, never falling out of style.

Here are my top 3 san serif font la famalia.

1. Helvetica  

2. Franklin Gothic  

3. Futura