Boost your brand recognition

They say you can’t judge a book by its cover, but you can judge a brand by its font.

Timeless and versatile, the Helvetica font family remains a go-to choice for bold, impactful advertising across mediums and scales.

This generational san-serif staple has effortlessly withstood the test of time, never falling out of style.

Here are my top 3 san serif font la famalia.

  1. Helvetica Β πŸ™‚

  2. Franklin Gothic Β πŸ™‚

  3. Futura Β πŸ™‚

Here are 5 key lessons for change

The power of imagination

It was back in 2009 that I first imagined opening my own creative agency to serve the real estate and property industry.

This journey has been filled with both triumphs and failures, but through it all, I’ve learned that without failure, there can be no progress.πŸ™‚

Here are 5 key lessons that have guided me:

1. Courage is the foundation for change.

2. The power of imagination and belief is transformative.

3. Taking action is essential.

4. Overcoming fear unlocks new possibilities.

5. Self-realization leads to growth.


This is also my go to question ~ every day : What’s my next move?


I appreciate you all, and I look forward to continuing this creative journey.

Check out the link below ~ a great story of triumph in the Numbers Pro brand!


Until next time!

Chris M.πŸ™‚

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There’s a light at the end of the tunnel. See the inspirational glow of illumination

Illumination technology has evolved to great lengths the last decade.
As the Web Bridge highlights, there is no denying
the inspirational glow of illumination.
Light Innovations of all forms are constricted by a designers bright idea.
Lighting is beautiful. It’s inspirational. It’s functional.
l believe lighting a brand stirs your soul.

Reborn and better than ever

400dpiLogo

Original logo

PBCS revisited Ballarat Surgicentre new logo

See more

Revised Logo

PBSC new submission with a more abstract version using a San serif typeface.

See more

BS-new-logo

Reinventing brands to thrive in a new era

The Ballarat Surgicentre project required a new I.D.

With care and consideration, the PBC team advised a refined version of the logo.

The client approved the revised logo design πŸ™‚

Phase 2 : Rollout Time! Shout out to Pulse Architecture πŸ™‚

With care and consideration, the PBC team advised a refined version of the logo.

Give your
brand CPR

Give your brand CPR

Time certainly flies when you’re having fun, and I’ve been having a ball!

As an old-school designer, I create all my IDs through hand-sketched designs, with no AI allowed in this space. I frequently draw inspiration from iconic brands like Apple, McDonald’s, Nike, and Coca-Cola when approaching a new brand or logo. While digital tools are crucial, there’s nothing more creatively rewarding than developing new designs through the art of sketching.

Let me channel my inner Dr. Frankenstein and reimagine your brand.