Premium apartment development branding and marketing campaign for a boutique coastal residential development comprising 16 architecturally designed apartments in Melbourne’s bayside suburb of Edithvale.
Positioned just moments from the beach, Iconic Vue was developed as a distinctive lifestyle brand that combined contemporary architecture, rooftop gardens and premium coastal living. The campaign was designed to create a strong market presence, support off-the-plan sales and communicate the project’s unique blend of luxury, convenience and seaside character.
Services delivered included:
• Brand strategy and project positioning
• Development naming and brand creation
• Logo design and visual identity system
• Copywriting and messaging development
• Artist impressions and visual presentation direction
• Sales brochure design and production
• Floorplan presentation and styling
• Construction hoarding design and site branding
• 6 metre promotional flags and streetscape marketing
• Display suite and environmental graphics
• Website design and digital marketing assets
• Video production and project presentation materials
• Advertising campaign creative and buyer communications
Outcome
The result was a sophisticated and memorable development brand that successfully captured the essence of contemporary beachside living. Through a combination of striking visual identity, large-scale site branding, premium marketing collateral and digital campaign assets, Iconic Vue established a strong presence within the bayside apartment market and supported the successful promotion of both the Silver and Pearl apartment releases.
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