Large-scale residential estate branding and marketing campaign for a masterplanned community of approximately 1,100 residential lots in Melbourne’s western growth corridor.
Working closely with the development and sales teams, I created the Emerald Park brand identity, marketing strategy and visual communications system across multiple stages of the project. The campaign was designed to position Emerald Park as a vibrant, family-focused community connected to schools, transport, retail centres and over 29 acres of proposed sporting and recreational facilities.
Services delivered included:
• Estate branding and logo design
• Naming and brand development
• Sales office and display suite graphics
• Construction hoardings and directional signage
• Large-format billboard campaigns
• Masterplan presentation graphics
• Brochure and sales collateral design
• Artist impressions and community vision marketing
• Website creative and digital advertising assets
• Buyer communication and campaign support
The result was a cohesive marketing platform that translated the development vision into a compelling buyer proposition, helping establish Emerald Park as a recognised residential community within the rapidly growing Tarneit precinct.
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