Large-scale residential estate branding and marketing campaign for a masterplanned community of approximately 1,100 residential lots in Melbourne’s western growth corridor.

Working closely with the development and sales teams, I created the Emerald Park brand identity, marketing strategy and visual communications system across multiple stages of the project. The campaign was designed to position Emerald Park as a vibrant, family-focused community connected to schools, transport, retail centres and over 29 acres of proposed sporting and recreational facilities.