San Remo Panorama was a multi-stage residential development positioned within one of Victoria’s most desirable coastal growth corridors.

The project required the creation of a complete marketing platform that communicated lifestyle, location and long-term investment value to both owner-occupiers and holiday home buyers.

Working closely with the development team, I developed and delivered the visual identity, marketing collateral and promotional assets used throughout the project’s sales and launch phases. The campaign focused on showcasing the unique coastal setting, panoramic water views and future community vision through a cohesive brand and communication strategy.

Scope of Works

• Brand identity development and project positioning

• Project naming and visual branding system

• Masterplan presentation graphics and sales plans

• Artist impression coordination and presentation imagery

• Large-format roadside billboards and estate signage

• Site hoardings and directional marketing signage

• Sales brochures and printed marketing collateral

• Website graphics and digital campaign creative

• Realestate.com.au and online property portal advertising assets

• Aerial mapping and location-based marketing graphics

• Sales launch material and buyer communication assets