Reborn and better than ever
Original logo
PBCS revisited Ballarat Surgicentre new logo
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Revised Logo
PBSC new submission with a more abstract version using a San serif typeface.
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Reinventing brands to thrive in a new era
The Ballarat Surgicentre project required a new I.D.
With care and consideration, the PBC team advised a refined version of the logo.
The client approved the revised logo design 
Phase 2 : Rollout Time! Shout out to Pulse Architecture 
With care and consideration, the PBC team advised a refined version of the logo.
Give your
brand CPR
Give your brand CPR
Time certainly flies when you’re having fun, and I’ve been having a ball!
As an old-school designer, I create all my IDs through hand-sketched designs, with no AI allowed in this space. I frequently draw inspiration from iconic brands like Apple, McDonald’s, Nike, and Coca-Cola when approaching a new brand or logo. While digital tools are crucial, there’s nothing more creatively rewarding than developing new designs through the art of sketching.
Let me channel my inner Dr. Frankenstein and reimagine your brand.